Manchester United have had a bad season on the pitch, but off it they are making big moves.
The club have just signed two big money deals and are close to adding a third.
Even after finishing in one of their worst ever Premier League positions, United are still pulling in huge business from some of the world’s biggest brands.
Two Deals Already Signed
This week, United confirmed Coca-Cola as their official soft drinks partner in the UK and Europe.
This deal means fans will see Coca-Cola branding around Old Trafford, and on matchdays they will be able to buy Coca-Cola, Diet Coke, Fanta, Sprite, Dr Pepper and more.
The club says this is more than just selling drinks.
There will be special fan events, digital content, and even a “Pop-Up Pub” for the first game of the season against Arsenal.
It’s about giving fans something new and exciting on matchdays.
Just days later, United announced a second deal with UK-based fintech company Sokin.
This is a multi-year agreement where Sokin will handle global payments for the club.
It’s not about matchday fun, but about helping United run smoother behind the scenes.
The club say Sokin’s payment system will help them deal with partners and fans all around the world.
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A Mystery Third Partner
The club’s business boss, Marc Armstrong, told staff they have been working on three deals in total, worth about £70 million over the past five months.
The third one hasn’t been announced yet, but rumours are flying.
There’s talk that Apple could be involved.
United have been linked with Apple before, and some say this could be a huge tech partnership.
Even if it happens, it’s unlikely to clash with United’s other main sponsors because companies usually split deals into different categories.
Off The Pitch Vs On The Pitch
Last season, United finished 15th in the Premier League with just 42 points, their worst ever in the competition.
Fans were unhappy, and changes at the top have caused a stir.
Since buying a stake in the club, Sir Jim Ratcliffe has made cuts, including staff bonuses and even the Christmas party.
But bringing in Armstrong from PSG in February looks to be paying off.
Even with the team struggling, he’s managed to secure big-name partners and millions in new income.
If the third deal is as big as the first two, United could be about to score their best win of the summer without kicking a ball.
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